Dynamic Organisational Behavioural Assessment Management System

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Business Model DNA


Make the invisible visible. Understand the true performance & risk picture before it’s too late”


“Stop auditing the past by ticking boxes. Start understanding the future by assessing behaviour”

When things go wrong it’s unusual for the system to fail it’s more likely to be a people and behaviour failure. Behavioural Based Risk Management is a little known but important aspect in business excellence dedicated to identifying risk with the aim of preventing unintended events from taking place.

This new type of risk management is future predictive not retrospectively auditing after the event and correcting past incidents and mistakes.  It allows you to prevent potentially expensive human, business, financial, insurance and brand reputation dangers from occurring.

The Dynamic Organizational Behavioural Risk Management System (DOBAMS) and our system of training is a unique protected by copyright and patented risk system. D.O.B.A.M.S has been developed to collect, analyse and understand risk behavioural indicators. Through automatic and consistent analysis, it identifies these much more difficult to identify risks to the achievement of what counts.

By analysis of unexpected events, be they minor health & safety incidents or failures on the scale of BP’s Deep Horizon disaster, HSBC Bank and RBS the costs associated with not identifying these are staggering. More importantly, usually there are indicators that existed that could (should) have been picked up and acted upon to stop the event from ever occurring. So why are these so seldom identified in advance? It’s rarely because people don’t care or are incompetent, but usually due to a combination of often subtle changes to people’s behaviour, leading to eventual performance and system failure. Picking up these changes is usually beyond the ability of current methods of risk analysis, auditing or performance management tools.

Organizational Impact

Among the many priorities organizational leaders face, ensuring long term survivability must be of paramount concern. Whilst satisfying key stakeholders is a prime requirement, doing this in such a way that will avoid corporate liability is tantamount to achieving longevity within the business arena, protecting damage to their brand, damaging litigation and severe financial damage.

Behavioural risk training is one of the most important ways of mitigating against these damaging consequences associated with corporate failure. We have all seen from the BP Deep Horizon disaster a company which should have all of the most up to date protection systems they all failed at the end of the day. As the detail emerges we are sure that the problems will lie at the very heart of human failure in behaviour, it is highly unusual for the blame to be apportioned to system failure alone. However humans are also integrated corporate systems. It will not be surprising to know that most good companies as well as organizations lay down a lot of emphasis on training employees on its risk practices and assess the likelihood of risks becoming reality.

Any company can benefit in different ways if they enforce the code of behavioural risk training amongst its employees. This training on risk management will reduce various kinds of legal implications and liabilities. Insurance companies are likely to look favourably on any system which can demonstrate that it is reducing its liability.

D.O.B.A.M.S is a new approach to risk reduction training and the system can also be deployed to constantly measure behavioural risk in a multitude of scenarios.

How does D.O.B.A.M.S work?

 D.O.B.A.M.S provides you with a secure online behavioural assessment platform that:

  • Translates tactical data into Management Information
  • Allows everyone affected to be involved, inside and outside the scope
  • Focuses on the impact of what people actually do and achieve
  • Provides confidence of what may happen
  • Benchmarks between groups of people and sites, identifying both good and poor practice areas
  • Is easy to use, a proven intelligent assessment methodology driven by a complex analysis engine, not to be confused with the typical low value survey

D.O.B.A.M.S has been developed to collect, analyse and understand risk behavioural indicators.

  • Application of the drivers of business performance
  • Organisational or system objectives
  • Meeting governance and standard requirements
  • Achieving desired outcomes
  • Identifying the risk of unintended outcomes, major and minor
  • Delivering process objectives
  • Application of values and policies
  • Delivering customer and stakeholder satisfaction
  • Level of Leadership effectiveness

DOBAMS – From Idea to Integrated Strategy


  • Leadership Risk
  • Health & Safety (all sectors)
  • Patient Healthcare
  • Financial Risk
  • Human Risk
  • Operational Risk
  • Communication & Data Risk
  • Insurance Risk
  • Child Abuse Risk

……and many more areas

 For more information contact us by email or call. A risk behaviour is an action on the part of someone which may result in a bad consequence.